Why do you do what you do?
As your shop grows and things get busier, it's easy to lose sight of why you started. Defining your company's vision, mission, and core values—aka your "Why"—can help lay the foundation of who you are as a company so that your business is growing in alignment with your true values and goals.
About two years ago, this 15-minute TED Talk by Simon Sinek totally changed my perspective on how to approach business and leadership.
“People don’t buy what you do, they buy why you do it.”
Understanding your Why is a fundamental step of business development that often gets overlooked or completely disregarded. In an industry that can feel insanely oversaturated, superficial, and consumeristic, your Why acts as the North Star and guiding light. It connects you to the deeper meaning of why you started, is what truly sets you apart from fellow shops, and helps distinguish you as a brand.
Establishing these fundamental items will give you more direction and clarity for various business decisions like: guidance for basic daily operations, hiring and training new team members, engaging with your community, and identifying and attracting your ideal customer. And most importantly, it helps hold you and your team accountable to growing in alignment with your values and how you desire to show up in the world!
I truly believe it is a game-changer and is such an impactful tool when integrated into your business. So of course, I created a simple workbook to help guide you through establishing your company’s Why!
I love hearing your success stories! Here’s some client feedback I received recently on how this powerful tool positively impacted her business.
“The ‘What’s your Why?’ exercise was meaningful to us for a few reasons. First, it made us remember why we're doing this in the first place. It also gave us clear direction and purpose for what events we plan, what merchandise we carry, and how we market and connect to our customers. Lastly, it gave us the foundation for how we conduct business internally: how we handle each other, how we hope to handle future employees, and how we operate overall. Focusing on the WHY makes every day more productive for us.” — Mallory H.
I’d love to hear your story and your results. Comment below or shoot me an email so I can celebrate along side you!