5 Musts for Your Online Shop
Imagine your website is a key member of your sales team. The first thing you do when hiring a new employee is teach them the basics of how to care for customers. They learn standard policies and procedures in order to assist and point your customer in the right direction. When you take the time to intentionally setup and think through the functionality of your website, it has the power to be one of your strongest employees.
Have you given your website the proper tools to answer basic customer questions?
I’ve come across so many websites that are lacking a few key items—items that could be boosting sales and increasing foot traffic to your shop. Here’s the great news though. All of these items can be added or updated within minutes!
what you may be missing
The 5 must-haves for your website.
1 || Shop Hours
This may seem obvious but it is the number one thing I see missing from websites. It’s easy to lean on social media accounts to provide this information, but you never know how someone may be searching for your shop. A good rule of thumb when it comes to anything in the digital world is that you really can’t communicate enough. Make your shop hours as visible as possible on your site. Searching for shop hours is one of the top reasons people go to your website. Don’t make them go exploring to figure out if you’re open or not! Include days of the week and times you are open each day. I recommend putting this in the header or footer of your site so it’s easily found on all pages.
2 || Contact
Provide your customer with some way to contact you. It could be email, phone, etc. Consider our scenario from earlier—your website is a team member. You wouldn’t want your customer wandering around the shop trying to find someone to help them. I like to include the contact at both the top and bottom of the website, so no matter where they scroll it’s quick and easy to locate! This could be a contact link that takes them to your contact page with all five of the items on this list!
3 || Physical Location
Oftentimes, people will browse online first even if they plan to come visit you in the shop. Again, don’t make them search for where to find you. Ensure your physical address is easily accessible on your site. Include the full address for those shoppers that are out of state. Believe it or not, I have seen sites that only list the street address with no city, state, or zip code.
4 || Social Media Links
Encourage your shoppers to follow along on platforms where you are consistently active. This is a great way to stay in front of your customers on a regular basis and for them to connect with you and see what new items you may have.
5 || Email Signup
And of course, I saved the best for last! Make sure your shoppers have a way to join your email list. Building your email list should be a priority and key component of your marketing strategy. Even if you’ve heard it before, it never hurts to hear it again. Your email list is the only list of subscribers, followers, or fans that you actually own! All social media platforms are owned and operated by someone else—a.k.a. they are out of your control. With email, there’s no battling algorithms in hopes that your followers see the post.
Most website platforms make it super easy to add an email signup. Take advantage of this! The footer is a great place for the signup because it will show up on all pages of your site. And the big question: pop-up or no pop-up? From all my research, yes do a pop-up! The main thing here is to put a little thought into it. Here’s a helpful article from Mailchimp on how to design effective pop-ups that will convert shoppers to subscribers.
So, did you get a 5 out of 5? Double high fives to you if you were able to check all the items off!! And if you were missing one, let’s fix it! Open your calendar and block off 15-30 minutes to make the update. For those of you eager to dig in a little further, ask five friends to go “shop” your site and then give you their feedback. You may uncover some really helpful ways to improve the customer experience!