the retail therapy mission is
To provide you with the mentoring, education, tools, and support you need to achieve greater success in your business, maintain a healthier lifestyle, and create positive change in your community.
a few of the things we value here at retail therapy…
Go for it, dream big, push yourself, and make the most of opportunities that come your way.
Meaningful interaction with others challenges us to think and feel beyond ourselves.
Communication is at the heart of all relationships and true connection.
Learning how to develop healthy habits in your business will allow you to show up as your best self.
There is ownership in being an owner. Making conscious decisions can positively impact those around you.
what they’re saying
Meet your mentor and founder of Retail Therapy, Morgan Sowards.
First off, welcome! I’m super pumped you’re here and that you’ve discovered Retail Therapy. Running a shop can be thrilling, but also exhausting: physically, mentally, and emotionally. After years of working in the industry, I knew there had to be a better way to run a shop and still maintain a healthy lifestyle. Retail Therapy was born of a desire to provide valuable guidance, mentoring, and empathy for shop owners just like you.
a little more about me
I've always been a multi-passioned creative and have never quite been able to define myself as one thing in particular. Over time, I was conditioned to believe this was a flaw, and have been told countless times throughout my career that I needed to narrow down my interests. But the truth is if I had taken that advice, I wouldn't be able to do what I do today. I'm thankful for those big dreams and all the opportunities I've been afforded to chase after them.
For most of my life—seriously, since age seven—I wanted to be an Interior Designer. That's what I studied in college, and after graduation I spent the next five years in the architecture and interior design world.
Feeling like I was ready for a new creative challenge, I transitioned back into my retail roots where I spent the next seven years helping run a small biz retail shop as the Creative Director and Regional Manager.
In that time, I helped take the company through expansion and extensive brand growth, opening multiple new locations, and creating and growing a sizable following. This season of my life allowed me to utilize my interior design background while cultivating new skills in leadership and management, team development, sales and marketing, visual merchandising, and establishing operational business systems to enhance productivity and efficiency.
Retail Therapy is the culmination of all that ambition, curiosity, the struggles, and the victories that have shaped my journey. It’s also a direct response to all the guidance and education I *wished* I had during my time in retail. My desire is to pass on those lessons learned to someone who needs them like I did, and for us to all keep discovering and growing together.
Chances are: I’ve been there, tried it, failed at it, worked my way through it, figured it out, seen it firsthand, or helped someone else solve it. I want to share all that info and experience with you!
business & management
Small Biz Experience • 14+ years
Retail Experience • 11+ years
Retail Management • 7 years
Skills & Knowledge
Company Culture Assessment, Business Operations, Expansion and New Location, Sales and Customer Care Training, Recruiting and Hiring, Team Development, Leadership Coaching, Internal Communications, Strategy and Systems Development
visual design & marketing
Interior Design • 12+ years
Bachelor of Arts Degree
Retail Design, Space Planning, Finish and Furniture Selection, Construction Administration, Fixture and Display Design
Visual Merchandising • 7+ years
Implementation, Analysis, Strategy Development, Training
Creative Direction • 7 years
Brand Development, Conceptualization, Graphic Design, Photo Styling, Marketing Strategy, Event Campaign Coordination, Retail Social Media Planning and Implementation