MEET your mentor

Morgan Sowards

I'm a retail business mentor, communication maven, operations strategist, leadership consultant, designer, merchandiser, and dream motivator.

What does all that mean?

I help retail shop owners take control of their business.

• • •

I've always been a multi-passioned creative and have never quite been able to define myself as one thing in particular. Over time, I was conditioned to believe this was a flaw, and have been told countless times throughout my career that I needed to narrow down my interests. But the truth is if I had taken that advice, I wouldn't be able to do what I do today. I'm thankful for those big dreams and all the opportunities I've been afforded to chase after them.

For most of my life—seriously, since age seven—I wanted to be an Interior Designer. That's what I studied in college, and after graduation I spent the next five years in the architecture and interior design world. 

Feeling like I was ready for a new creative challenge, I transitioned back into my retail roots where I spent the next seven years helping run a small biz retail shop as the Creative Director and Regional Manager. 

In that time, I helped take the company through expansion and extensive brand growth, opening multiple new locations, and creating and growing a sizable following. This season of my life allowed me to utilize my interior design background while cultivating new skills in leadership and management, team development, sales and marketing, visual merchandising, and establishing operational business systems to enhance productivity and efficiency. 

Retail Therapy is the culmination of all that ambition, curiosity, the struggles, and the victories that have shaped my journey. It’s also a direct response to all the guidance and education I *wished* I had during my time in retail. My desire is to pass on those lessons learned to someone who needs them like I did, and for us to all keep discovering and growing together.

So, cheers to following your passion and to a life full of curiosity!

xoxo • Morgan


the résumé

So why should you hire me?

Chances are: I’ve been there, tried it, failed at it, worked my way through it, figured it out, seen it firsthand, or helped someone else solve it. I want to share all that info and experience with you!


business & management

Small Business Experience • 14+ years

Retail Experience • 11+ years

Retail Management • 7 years

Skills & Knowledge

Company Culture Assessment | Business Operations | Expansion and New Locations | Sales and Customer Care Training | Recruiting and Hiring | Team Development | Leadership Coaching | Internal Communications | Strategy and Systems Development


visual design & creative marketing

Interior Design • 12+ years • Bachelor of Arts Degree

Retail Design | Space Planning | Finish and Furnishing Selection | Construction Administration | Furniture and Display Design

Visual Merchandising • 7+ years

Planning and Strategy Development | Training | Execution | Analysis

Creative Direction • 7 years

Brand Development | Conceptualization | Graphic Design | Photo Styling | Marketing Strategy | Event Campaign Coordination | Retail Social Media


“Morgan is so easy to talk to, trustworthy, and her professional experience is evident. By sharing processes, advice, and physical tools to use, she helped me hire a great team right in time for our busiest season.”

— Tina • T. Boutique


the values

How I approach mentoring.


Owning your own business means a lot of trial and error. You learn as you go and hope for the best, which can lead to valuable resources being wasted. The last thing I want is you depleting those resources and preventing your business from reaching its full potential. My mission for Retail Therapy is to provide you with the mentoring, education, tools, and support you need to achieve greater success in your business, maintain a healthier lifestyle, and create positive change in your community!


Genuine Connection

Meaningful interaction with others challenges us to think and feel beyond ourselves.

Effective Communication

Engaged listening and mindful responses build strong relationships.

Personal Development

Investing in yourself lays the foundation for the impact you have on those around you.

Intentional Impact

Making conscious decisions to positively impact your world.

Fearless Curiosity

Going for it, dreaming big, and making the most of opportunities.