Resources and personalized mentoring to help you run your shop like a pro.

Mentoring and education for retail shop owners.


When you open your own business, it’s because you want to build something of your own—something uniquely you and yours. But the same things that make you love running your own shop are often the things that make it hard.

Whether you're just beginning or already have a few years under your belt, you know it can still be overwhelming and lonely at times. Are you “doing it right”? What do you do next? Retail Therapy is here to give you the support and guidance you need to take control of your shop, help your business grow to its full potential, and live the life you’ve built for yourself.


Access the free Resource Library, a collection of valuable tools to run your shop with ease!

Save yourself a ton of time, gain clarity and direction, and feel more confident running your shop. Get immediate access to valuable workbooks, guides, and checklists.

Retail Therapy Mentoring Services

Get the guidance and support you need with personalized retail mentoring services.

One-on-one guidance to help with: smart growth, leadership, hiring, employee development, marketing, visuals—and just generally running your business like a boss.

Morgan Sowards Founder Retail Therapy

Meet your mentor

Hey there, I’m Morgan Sowards.

First off, welcome! I’m super pumped you’re here and that you’ve discovered Retail Therapy.

Running a shop can be thrilling, but also exhausting: physically, mentally, and emotionally. After years of working in the industry, I knew there had to be a better way to run a shop and still maintain a healthy lifestyle. Retail Therapy was born of a desire to provide valuable guidance, mentoring, and empathy for shop owners just like you.

I have a heart for helping others reach their fullest potential and have the gift of making the seemingly unsolvable feel oh so doable.


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free resource library

Start running your shop with ease.

Feeling a little lost when it comes to running your shop? Get access to valuable resources that will provide you with the clarity and direction you need to get unstuck and cultivate a brand that you and your customers love.