10.10 is one of the biggest annual
online sales, and prime time for
some retail therapy in the Philippines.
Coincidentally, October 10 is also
World Mental Health Awareness Day.

So MindNation, one of Asia’s pioneer
mental health care systems, saw a
timely opportunity to redefine
“therapy” in retail therapy.

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DEPRESSION
FAILURE
FRUSTRATION
ANXIETY
PAIN
SADNESS
FEELINGS
HATE
FEAR
ANGER
CRISIS
FATIGUE
NEGATIVITY
WORK
SLEEP
MOOD
STRESS
WORRY
BREAKDOWN
TRAUMA
Self-love
Stress Reliever
Anti-Anxiety
Deep Sleep
Daily Breather
Depression-Healing
Mind over money
Workplace Wellbeing
Mood Booster
Midnight Breather

Introducing the 10.10 Real Retail Therapy Sale.

MindNation created mental healthcare products and bundles based on social data,
and made them easily available and affordable not in hospitals or clinics, but on e-comm.

Now with a simple checkout, people can get a checkup with psychologists and well-being coaches.

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This campaign made
retail therapy truly therapeutic.

15,600 people reached out
for help.

A huge win in a country
where seeking therapy
is taboo.

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Watch case video: